Mike Murray

I was tasked with creating a refreshed brand identity and merchandise concepts for Montana singer and songwriter, Mike Murray. My goal was to create a visual identity that authentically reflected his musical essence and resonated with his audience. The logo and custom-illustrated icons draw inspiration from Montana's rugged landscapes and the soulful spirit of Mike's music, combining elements of Americana and a touch of rustic charm. The logo and color palette evoke the warmth and authenticity of Mike's sound, while the merch designs feature custom illustrations and typography that encapsulate the unique blend of folk and Montana soul that defines his musical style. This comprehensive branding and merch design project aims to amplify Mike Murray's presence and leave a lasting impression on the vibrant Montana music scene.