Love The Bob

The Bob Marshall Wilderness Foundation was seeking a refreshed design for their classic “Love The Bob” beanie, an ode to the 1.5+ million acres of pristine wilderness in Northwest Montana. They wanted a design that had a Nordic, vintage vibe using a prominent natural feature as the main inspiration - the Chinese Wall. The optional brim tag features a custom illustration of Bob Marshall himself, the forester, writer, and activist the wilderness complex is named after. This beanie was designed in collaboration with TreeLine Creative.